Analogue Automotive
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Company identity
Unknown — not reviewed
Manufacturing location
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Certifications
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Programme relationships
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Overview
Analogue Automotive is a UK-based specialist firm that restores and reimagines the Series 1 Lotus Elise. The company focuses on creating lightweight, driver-focused sports cars that enhance the performance and handling characteristics of the original platform.
History
Analogue Automotive Limited was incorporated in the United Kingdom in 2013. Operating out of Fernhurst, West Sussex, the company established itself as a specialist in the restoration and modification of the Series 1 Lotus Elise. Rather than operating as a traditional high-volume manufacturer, the firm positions itself as a boutique engineering house dedicated to preserving and elevating the 'analogue' driving experience. In recent years, the company has gained recognition for its 'Supersport' project, which takes the iconic Lotus Elise S1 and upgrades it to be faster, sharper, and lighter. The company also develops bespoke concepts, such as the VHPK, a single-seater vehicle designed to provide a raw, mechanical driving experience. Analogue Automotive maintains a clear distinction that it does not manufacture or sell new automobiles in the traditional sense, but rather provides restoration, reimagining, and bespoke special order services. The company remains a niche player in the UK automotive scene, emphasizing mechanical purity and driver engagement.
Current Models
Quick Facts
- Founded
- 2013
- Headquarters
- Fernhurst, United Kingdom
- Category
- sports
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