Buick

Founded by David Dunbar Buick in 1899 as the Buick Auto-Vim and Power Company, the brand was officially incorporated as the Buick Motor Company in 1903. It is one of the oldest automobile brands in the world and served as the cornerstone for the formation of General Motors in 1908 under William C. Durant. Throughout the 20th century, Buick established itself as a premier American luxury brand, known for engineering innovations like the overhead valve engine and iconic models such as the Roadmaster and Riviera. In the latter half of the 20th century, Buick experienced significant success, particularly in the 1980s and 1990s, when it became a leader in market share and quality recognition in North America. The brand shifted its focus toward performance and refinement, eventually transitioning its lineup to prioritize crossovers and SUVs to meet changing consumer demands. In the modern era, Buick has become a global brand with a massive presence in China, which now accounts for the majority of its sales volume. While it maintains its heritage as an American nameplate, its manufacturing footprint is highly international, utilizing General Motors' global production network to serve diverse markets.