OSHE Automotive

OSHE Automotive was founded by David Lane, an entrepreneur with a background in luxury brand management and a deep-seated passion for the classic Land Rover aesthetic. Drawing inspiration from his experiences in Africa, Lane sought to create a version of the Defender that offered refined 'safari' luxury without compromising on the vehicle's rugged utility. The company established its operations in the United Kingdom, specifically within the Silverstone motorsport cluster, to access high-level automotive engineering expertise. The firm gained significant industry recognition following the debut of its flagship project, the 'Okavango' series, which was showcased at elite automotive events like Salon Privé. This first major build demonstrated the company's capability to integrate modern V8 powertrains and bespoke interiors into the classic Defender 90 platform. Since then, OSHE has focused on building a reputation for meticulous 'restomodding,' where every vehicle is stripped to its chassis and rebuilt with contemporary components. Today, OSHE Automotive operates as a low-volume specialist, catering to private collectors and enthusiasts who require a personalized luxury off-roader. The company continues to expand its design portfolio, incorporating rare materials and sophisticated electronics while maintaining the silhouette of the original donor vehicles.