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luxury

Yangwang

Shenzhen, ChinaFounded 2023
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Data confidence: UNKNOWN

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Last reviewed: UnknownProfile source citations: 0
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  • Programme relationships

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Overview

Yangwang is a Chinese luxury electric vehicle brand owned by BYD Auto, positioned to compete in the premium market segment with vehicles priced above CN¥1 million. The brand focuses on high-performance, technology-driven new energy vehicles utilizing proprietary innovations like the e4 platform and DiSus intelligent body control system.

History

Yangwang was officially introduced by BYD Auto in January 2023 as its flagship high-end brand, designed to showcase the company's most advanced automotive technologies. The brand's launch marked BYD's strategic move into the ultra-luxury segment, aiming to compete directly with established European luxury marques in the Chinese market. The brand's identity is built around the concept of exploration and fearlessness, with its logo inspired by ancient Chinese script for 'lightning'. The brand debuted with the U8, a rugged, high-performance off-road SUV that gained significant attention for its ability to perform tank turns and float on water due to its independent wheel drive technology. Following the U8, the brand expanded its portfolio to include the U9, a high-performance electric supercar, and the U7, a luxury sedan. These models are built on the 'Yangwang Architecture,' which integrates BYD's core technologies including the Blade Battery and advanced driver assistance systems. As of 2025, Yangwang continues to operate primarily within the Chinese domestic market, though BYD has announced plans for international expansion, including entry into the Middle East in early 2026 and subsequent plans for other global regions. The brand maintains an independent sales and service network, distinguishing it from BYD's mass-market offerings.

Current Models

U7
U8
U8L
U9

Supply Chain Profile

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Quick Facts

Founded
2023
Headquarters
Shenzhen, China
Category
luxury
View full ownership & deal history

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