Maserati

Maserati was founded on December 1, 1914, in Bologna, Italy, by the Maserati brothers: Alfieri, Bindo, Carlo, Ettore, and Ernesto. Originally an automotive workshop, the brothers developed their first vehicle, the Tipo 26, in 1926, which featured the iconic trident logo inspired by the Fountain of Neptune in Bologna. The early decades were defined by significant racing success, including back-to-back Indianapolis 500 wins in 1939 and 1940 and Juan Manuel Fangio's 1957 Formula One World Championship.

In 1937, the Orsi family acquired the company and moved its headquarters to Modena, where it remains today. Post-World War II, Maserati shifted its focus toward luxurious grand tourers, launching the A6 series and the first Quattroporte in 1963, effectively creating the luxury sports sedan segment. Ownership transitions followed, first to Citroën in 1968 and later to Alejandro de Tomaso in 1975. The De Tomaso era introduced the Biturbo, a high-volume model that kept the brand afloat during financial instability but affected its reliability reputation.

Fiat acquired Maserati in 1993 and later placed it under the management of Ferrari in 1997. This 'Renaissance' period saw a massive factory overhaul and the launch of the 3200 GT and the fifth-generation Quattroporte, restoring the brand's global prestige. In 2005, Maserati was separated from Ferrari and integrated back into the Fiat Group, later becoming part of Fiat Chrysler Automobiles (FCA).

Today, as a flagship luxury brand under Stellantis, Maserati is undergoing a major transformation. The company has introduced the MC20 super sports car, featuring the proprietary Nettuno engine, and is executing its 'Folgore' electrification strategy. This plan aims to offer electric versions of every model by 2025 and transition to a fully electric lineup by 2030, marking a pivot from its long-standing reliance on internal combustion performance.